ABOUT US
What Exactly Is the
OPPTIC Sales Method?
It’s an operating system built on four pillars that let reps drive their book of business with clarity, intention, and consistency:
Time Audit:
Discover your true selling capacity so you invest hours where they yield the best results.
Time-Based Cadence:
Build a 3x time-qualified pipeline every 60 days with a 35% win rate.
OPPTIC (Outcome, Pain, People, Timeline, Impact, Criteria) Qualification:
Use six checkpoints to focus on achievable, time-aligned opportunities and champions.
Mutual Accountability Plan (MAP):
Co‑create a plan that both sides will co-pilot to completion within the agreed-upon timeline.
OPPTIC requires salespersons to shift their mindset, moving beyond sales techniques and embracing systems thinking. In this way, the OPPTIC Sales Method is both a philosophy and a qualification framework that keeps your pipeline time-qualified:
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O: Outcome — the measurable business result the buyer needs
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P: Pain — the pain points and anxiety your prospect is feeling
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P: People — the people impacted by emerging pain points (e.g., staff, managers, executives).
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T: Timeline — a mutually agreed date for that “yes”
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I: Impact — the cost of inaction over the next 30-90 days
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C: Criteria — the parameters the buyer will use to decide
These six checkpoints ensure you’re working deals that will actually close — and close on time.
Founded by sales innovator Morgan Lim — author of Unleashing the Power of Time — the OPPTIC Sales Method was developed from a key insight: if you can measure the clock, you can master the close. Lim turned nearly three decades inside fast‑moving tech companies into a comprehensive sales operational system that lets revenue teams forecast accurately and win consistently.
Our Time‑Based Operating System
Traditional playbooks often focus on stages, tactics, and techniques.
We start with the clock.
By wiring every motion — from first touch to signed contract — into measurable time blocks, the OPPTIC operating system gives business‑to‑business (B2B) revenue teams a workflow that scales without burnout.
Why Choose OPPTIC
For Sales Team Development?
Proven Methodology
The OPPTIC framework gives your team a comprehensive understanding of what today’s buyers expect and how to position your products and services effectively.
Customized Approach
Every program is tailored to your organization’s unique market, challenges, and objectives, ensuring our strategies directly drive your business goals.
Long-Term Success
Beyond boosting immediate results, we help you build a scalable, sustainable sales process that keeps your team on track for long-term growth.
Our Tailored Services
Corporate Sales Training
End‑to‑end workshops that install the OPPTIC OS across entire revenue teams — from account executives to customer‑success managers.
One‑on‑One Coaching
Personalized sessions that target individual performance gaps and reinforce OPPTIC habits.
Go‑to‑Market Strategy Facilitation
Strategic consulting for leadership teams building or refining their revenue plans.
What This Means for Your Team
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OPPTIC time qualified pipelines built in weeks, not quarters
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Forecast accuracy the board can bank on
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Deal cycles that shorten instead of stall
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A culture that invests time, not just manages it
We don’t just teach a framework; we change how your organization sees time. When every second becomes an investment, sales results accelerate — and stay accelerated.